Football is just a game. However, because of the number of people involved in the sport it has become very much integrated with world affairs. Football impacts Political, Economic, Social and Technological (PEST) aspects of the world.

In this analysis I will look at these four areas using Kenya as a case study. Kenya is listed as a developing country with a population of about 48 million.¹  Football is the most popular sport in the country. The Football Kenya Federation (FKF), is in charge of football with a registered company Kenya Premier League (KPL), entrusted with running the top league. (more…)