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Like any other organisation, FIFA’s business model faces risks that could be broadly classified into reputational, strategic and business risks. This article looks to expound on these 3 forms of risk and then narrows down to a challenge facing many football organisations in the coming decade – decreased fan involvement.
FIFA’s business model revolves around the quadrennial FIFA World Cup tournament, a product which the international federation sells to commercial partners, media broadcasters and fans obtaining billions of dollars in revenue. The tournament draws billions of viewers from around the world and is considered the second biggest sporting event in the world behind the Olympics.
Participants lauded the initiative that was aimed towards bringing together the different players in society to address a key issue facing many youths today – unemployment. Towards this end, players were encouraged to interact both on and off the field, to exchange ideas and opportunities both within and outside the sports arena, including business ideas, career opportunities advice etc. Players and fans also expressed their satisfaction with the organisation of the tournament, congratulating the project team for a job well-done.
TMS’s strong appropriability is mainly drawn from the legal or institutional framework under which it operates. In October 2010, the International Transfer Matching System (ITMS) developed by FIFA TMS became mandatory for Member Associations and clubs worldwide to use when completing an international professional player transfer. This effectively locked out anyone seeking to create a similar system as it would be of little or no value.
An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations. The TMS perfectly fits this definition from the Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data, 3rd Edition.
Colombian Jorge Mesa who works as a driver for the Permanent Mission of Uruguay to the UN Office in Geneva was equally elated, “In addition to participating in this tournament, I enjoy playing together with my friends from Paraguay, Chile and other parts of the world every Friday.” Jorge turned out for the UEFA team.
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Mathé, since you left a lot has changed, but for some strange reason, I feel it will not surprise you when I get to tell you my story. But before that time comes, I will tell those who know me because you defined who I am today….