In Kenya and many other countries, football provides the largest platform for sports betting. Combine that with Internet penetration through mobile, you have the next big thing if not already the big thing.
China has been at the forefront of the internationalisation of football, as the current number one destination for European football entities in search of new markets. It is rather obvious to see why this is the case – the size and the stability of the Chinese market. With an estimated population of over 1.4 billion people you can imagine the potential China holds for any company that ventures there.