Operations, technology and stakeholder value – UEFA
Note: This article has been adopted from an assignment I submitted for a post-graduate course. It is my own analysis based on information I could access and has not been endorsed by UEFA or any of the mentioned organisations.
Background
UEFA – the Union of European Football Associations – is the governing body of European football. It is an association of associations, a representative democracy, and is the umbrella organisation of 54 national football associations across Europe. UEFA is a unique organisation because it is listed as a not-for-profit, but at the same time it is focused on maximising revenue. (more…)