The Sausages Analogy

Back when I was a boy, about eight or nine years old, video games were a rare spectacle. Few households owned a console, Atari, Nintendo or SEGA. Therefore, it was…

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Sports Betting – Against all Odds

In Kenya and many other countries, football provides the largest platform for sports betting. Combine that with Internet penetration through mobile, you have the next big thing if not already the big thing.

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Ethnicity and Football

Kenya is one of the most ethnically diverse countries in Africa, if not the world. Ethnicity has played a central role in almost all spheres of the country's development landscape.…

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Read more about the article The Internationalisation of Football
FIFA Secretary General, Fatma Samoura, speaking at the opening of Soccerex Convention in Zhuhai, China.

The Internationalisation of Football

China has been at the forefront of the internationalisation of football, as the current number one destination for European football entities in search of new markets. It is  rather obvious to see why this is the case - the size and the stability of the Chinese market. With an estimated population of over 1.4 billion people you can imagine the potential China holds for any company that ventures there.

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