As the Founder and CEO of The Football Foundation for Africa (FFA), Brian Wesaala is a visionary leader dedicated to transforming African football into a catalyst for sustainable development and social change. Under Brian's leadership, the FFA has become a pioneering organisation, advocating for grassroots development, capacity building, and strategic partnerships that elevate African football on the global stage. With a background in Information Technology in International Civil Service, Mr Wesaala has cultivated a unique expertise at the intersection of sport, innovation, governance, and community empowerment. Passionate about leveraging football’s universal appeal, Brian focuses on driving initiatives that not only develop talent but also address critical issues such as education, socioeconomic development, and peacebuilding through the sport. Through innovative programs and thought leadership, Mr Wesaala has played a pivotal role in engaging stakeholders across sectors, and creating opportunities for youth across the continent. A frequent speaker at global sports forums, Brian continues to champion the idea that African football’s future lies in grassroots empowerment and collaboration. A passionate follower of the game, he possesses a deep understanding of the global football industry and is keen to see the sport improve the livelihoods of youths in Africa.